We build AI.
Then we run it.
Agents, automation and custom AI products for businesses in the Gulf and beyond. We run our own AI product in production, so we already know where these systems break and what it takes to keep them up.
- You own the code & IP
- Senior-only, no handoffs
- We run our own AI product
- NDA on request, your data stays yours
- read invoice_0921.pdf → 3 fields extracted
- check vendor in ERP → match · PO-2231
- decide amount > limit → escalate to human
- cite msg #4471 · policy §2.3
- logged decision + reasoning ✓
We build with
We are not tied to one model vendor. We pick per task on accuracy, cost, and where your data is allowed to go.
- Claude
- Anthropic
- OpenAI
- Gemini
- Llama
- Mistral
- Ollama
- Hugging Face
- Python
- TypeScript
- Next.js
- React
- Node.js
- FastAPI
- Claude
- Anthropic
- OpenAI
- Gemini
- Llama
- Mistral
- Ollama
- Hugging Face
- Python
- TypeScript
- Next.js
- React
- Node.js
- FastAPI
- Supabase
- PostgreSQL
- Cloudflare
- AWS
- Vercel
- Docker
- WhatsApp Business
- Slack
- HubSpot
- Salesforce
- Notion
- Stripe
- n8n
- Zapier
- Supabase
- PostgreSQL
- Cloudflare
- AWS
- Vercel
- Docker
- WhatsApp Business
- Slack
- HubSpot
- Salesforce
- Notion
- Stripe
- n8n
- Zapier
4 things we build.
AI agents & automation
Agents that take over the repetitive work in your CRM, ERP and inbox, with a log of what they did and why, and a person approving anything that matters.
Learn moreCustomer-facing AI
Support and sales assistants on WhatsApp, web and voice that answer from your order and booking data, in Arabic or English, and hand over to a person when they are out of their depth.
Learn moreCustom AI products
Whole products built around a model: the app, the data layer, billing and the roadmap after launch. 1 team, from first prototype to paying users.
Learn moreAI strategy
A fixed-scope review of 1 operation. You get written findings: where AI pays off, where it doesn't, what it would take, and what to skip.
The models are good enough. Most projects still fail somewhere between the demo and production. Usually it is a data boundary nobody agreed, a sign-off step nobody designed, or no record of what the system did. That middle part is our job.
- Less waiting. Intake, drafting and reporting that used to queue behind a busy person now finish the same day.
- Volume without hiring. An agent that is built properly carries the repetitive load, including at 2 AM.
- Your records become useful. Years of documents, chats and history become something a system can answer from, with a citation.
Discover. Prototype. Build. Run.
The same 4 steps on every engagement. You see the work weekly, not at the end.
- 01
Discover
1 call, then a written scope the same week. What we'll build, what it costs, what "done" means.
- 02
Prototype
A working slice on your real data. We measure how well it does before anyone commits to more.
- 03
Build
Production engineering: error handling, evaluation, the unglamorous hardening. You see a demo every week.
- 04
Run
We deploy into your infrastructure and stay on: monitoring, tuning, support, for as long as you want us to.
Running in production today
DialogSignal turns WhatsApp chats into business memory.
Export a chat and DialogSignal reads it, in Arabic or English, and pulls out the decisions, promises and disagreements inside, each one linked to the message it came from. We built it and we run it.
DialogSignal.ai
Business memory for WhatsApp-first companies
What we stand behind.
- 01CitedEvery answer traceable to its source. If it can't be traced, it isn't presented as certain.
- 02OwnedYou keep the code, the data and the system. There is no licence to renew and nothing that stops working if we part ways.
- 03SeniorThe people you talk to are the people who build. Nothing gets handed down to a junior team.
- 04ShippedIt runs in production, or it isn't finished.
2 people who have done this before.
"The interesting question stopped being what the technology can do, and became how much of its work a person can put their name to."
Ahsan Naeem Minhas Founder & CEO · Naeem Ahmed Minhas Co-Founder & CTO
10 years of AI operations for Saudi and GCC businesses. 23 years building the systems institutions run on. Between us, 33 years of work that other people's operations depended on.
Meet the founders